UK may be next Vision Pro launch location, as 'Briefing Experience Specialist' role at Apple opens up

Apple Vision Pro headset, an augmented reality wearable that puts applications and digital environments into your real world.
(Image credit: Apple)

Following recent reports that Apple is hosting special Apple Vision Pro training for some lucky members of its retail staff, a new job posting in the UK has revealed that Apple’s AR headset could be on its way to the UK next. 

Earlier this week, top insider Mark Gurman revealed that Apple has sent a memo to retail store employees asking them to apply for a secretive “product training event” in Cupertino, California. 

Lucky chosen staff will be given training before returning to their respective stores to offer the knowledge to their colleagues. While we know Apple Vision Pro is coming to the U.S. next year at the cost of $3,499, the company also seems to be laying the groundwork for a launch across the pond.

Apple VR but Bri’ish

A Linkedin job listing found by iMore reveals Apple is seeking a “briefing experience specialist” for Apple Vision Pro in London, UK. It’s an Apple Sales post focused on enterprise users, suggesting Vision Pro could arrive in the UK for enterprise and business customers either before regular consumers, or alongside. 

“The goal of the Enterprise Briefing Experience Specialist is to illustrate the art of the possible for Apple Vision Pro, focused on the enterprise user, the listing states. ”You will design and deliver demonstrations that present the capabilities of the product and its revolutionary new technology. You will also showcase solutions, representative use cases, and transformative user workflows that inspire customer investment in the technology, the visionOS platform, and the product itself.”

Given the enterprise focus, it seems Apple is indeed planning to launch Vision Pro in the UK, but possibly with more of a focus on business use cases. Apple Vision Pro is the company’s first new product line since the Apple Watch and offers AR computing experiences including watching movies and TV shows, gaming, collaboration, communication, and more. 

If Vision Pro is coming to the UK, it almost certainly won’t be before it arrives in the U.S., a launch most recently slated for “early 2024”.

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Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9