New light has been shed on Apple's long-rumored efforts to launch a TV streaming service, and the struggles the company seems to have faced in doing so. Difficulties in securing deals for the service reportedly come down to the company's aggressive negotiating style, and what TV execs considered unrealistic demands.
From The Wall Street Journal:
Apple, led in negotiations by Eddy Cue, apparently pressed on through stalled talks with the idea of a "skinny bundle," a collection of popular channels offered for a lower monthly rate.
Part of the trouble comes from the fact that, while Apple's negotiating tactics worked well on a music industry that was facing the threat of piracy, the TV industry doesn't see itself as being in the same position. Many execs, therefore, feel like they can wait for more favorable terms.
In the meantime, Apple has started funding original content, though Cue has previously insisted that it's not the sign of a wider push into that arena, already occupied by the likes of Netflix, Amazon, and Hulu. Apple is helping to produce the will.i.am-hosted Planet of the Apps, and recently acquired the rights to a spinoff version of James Corden's popular Carpool Karaoke.
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Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.