Apple's Greg Joswiak shows off that awesome '915' AR invitation at the Steve Jobs Theater

Apple Event 915 Ar Invitation
Apple Event 915 Ar Invitation (Image credit: Greg Joswiak)

What you need to know

  • Apple just announced a September 15 event.
  • We're expecting Apple Watches, iPads, and more.
  • The invitation included a cool AR element and Joz showed it off in a tweet.

Apple today announced a new event that will take place next week, Tuesday September 15. That's going to be a big day and Apple's announcement was suitably impressive – not least the inclusion of an augmented reality element. We've all seen it by now. But have you seen it in front of the Steve Jobs Theater?

You have now. And you have Apple VP of Marketing, Geg Joswiak, to thank.

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If you weren't already pumped, you probably are now!

Apple isn't saying what the event will see it announce, but we aren't expecting iPhones. Bloomberg's Mark Gurman agrees, saying that this event is all about iPads and Apple Watches. The name of the event "Time Flies" matches that belief, too.

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Now all we need to do is wait!

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.