Earlier today Apple launched a new "Shot on iPhone 6" campaign and World Gallery (opens in new tab), dedicated to amazing iPhone 6 photography, photographers, and the incredible apps and accessories they used to realize their visions. That, however, was just the beginning. Apple will be rolling out the iPhone 6 photography campaign, which comprises 77 photographers from around the world, across print media, 70 cities, and 24 countries.
From Sydney to Beijing to San Francisco to New York City to London and more, Apple will feature the iPhone photographers and their work on posters at transit stops and stations and in newspaper ads and on billboards. Not the iPhone 6. Not its camera. Not product shots. But shots taken by the product — by the iPhone 6 camera.
Some of the photographers include are Austin Mann of the U.S who has famously traveled around the world to capture superlative images with his iPhone.
John Lehmann of Canada, a photo-journalist for the Globe and Mail.
Pei Ketron a former elementary school teacher originally from Taiwan but now based in San Francisco
And Frederick Kauffmann, an amateur photographer in Spain.
The goal, however, seems not to focus on just those photographers — as obviously talented as they are — but to inspire everyone and anyone to pick up their own iPhone, to take photos, and to see what's possible.
There's no greater photographic tool than the human eye, but with the iPhone 6, apps, and accessories, what our eyes see can be more easily and better captured and shared than ever. We need look no further than Flickr's stats or the #iphoneonly hashtag to see how incredibly popular the iPhone is when it comes not only to photography but when it comes to sharing that photography with others. That seems to be the spirit Apple is attempting to capture here — that when you make technology accessible to everyone, that technology can empower anyone, from any culture or region, of any age and from any background.
All it takes it light and a tap.
You can see more of Apple's "Shot on iPhone 6" campaign on the company's World Gallery (opens in new tab), you can also access iMore's regular tips and coverage via our photography hub.
