Apple's new World Gallery to feature 77 photographers across 70 cities and 24 countries

Earlier today Apple launched a new "Shot on iPhone 6" campaign and World Gallery (opens in new tab), dedicated to amazing iPhone 6 photography, photographers, and the incredible apps and accessories they used to realize their visions. That, however, was just the beginning. Apple will be rolling out the iPhone 6 photography campaign, which comprises 77 photographers from around the world, across print media, 70 cities, and 24 countries.

From Sydney to Beijing to San Francisco to New York City to London and more, Apple will feature the iPhone photographers and their work on posters at transit stops and stations and in newspaper ads and on billboards. Not the iPhone 6. Not its camera. Not product shots. But shots taken by the product — by the iPhone 6 camera.

Some of the photographers include are Austin Mann of the U.S who has famously traveled around the world to capture superlative images with his iPhone.

John Lehmann of Canada, a photo-journalist for the Globe and Mail.

Pei Ketron a former elementary school teacher originally from Taiwan but now based in San Francisco

And Frederick Kauffmann, an amateur photographer in Spain.

The goal, however, seems not to focus on just those photographers — as obviously talented as they are — but to inspire everyone and anyone to pick up their own iPhone, to take photos, and to see what's possible.

There's no greater photographic tool than the human eye, but with the iPhone 6, apps, and accessories, what our eyes see can be more easily and better captured and shared than ever. We need look no further than Flickr's stats or the #iphoneonly hashtag to see how incredibly popular the iPhone is when it comes not only to photography but when it comes to sharing that photography with others. That seems to be the spirit Apple is attempting to capture here — that when you make technology accessible to everyone, that technology can empower anyone, from any culture or region, of any age and from any background.

All it takes it light and a tap.

You can see more of Apple's "Shot on iPhone 6" campaign on the company's World Gallery (opens in new tab), you can also access iMore's regular tips and coverage via our photography hub.

Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

14 Comments
  • It's a very beautiful gallery! You've got only a few samples here, and not even the best ones (in my opinion). What fascinates me is that they show what the photographer used, and more often than not, it was simply the iPhone camera app alone! Just a handful of other apps in addition sometimes, often just something to make it a grayscale pic.
    I have not been taking pictures with my iPhone (except for the occasional "look, it's snowing in April!" kind of thing). My camera roll has only a couple dozen photos on it, but this spread really inspires me to go out there and see what I can do with this little pocket computer!
  • I love beautiful photos. Posted via the iMore App for Android
  • Thanks for the heads up Rene. I used to be a keen photographer but woke up one day with the mojo gone. It's coming back though, and recent changes to Apple's approach to photography, while not kindling it exactly, are probably helping stoke it.
  • I love that title photo. Awesome. Sent from the iMore App
  • I think that Apple should take this beautiful gallery and post it on Apple TV. Just like how Google does with Chromecast. Like Chromecast does, these pictures should change frequently. I really think it would be awesome showing these iPhone shots on Apple TV's screensaver. Posted via the iMore App for Android
  • That's be awesome. Love all the beautiful pictures that randomly show on my Chromecasts screen Posted via the iMore App for Android
  • When will my francophone porn history be cleared Posted via the iMore App for Android
  • just Lovely pics.
    Truly awesome photography.
    http://welcomer.biz/
  • These pictures are beautiful. Sent from the iMore App
  • Beautiful pictures! i would love to upload my own. How would I do that?
  • Hey im carmen and im new
  • Please someone tell me how to share my photos and where to share my photos for world gallery??
  • Beautiful Shots
  • How to share photos in world gallery plz help