What you need to know
- Apple's Phil Schiller questioned how long the company could charge 30% fees in the App Store.
- Epic Games released emails from Schiller as part of its trial against Apple.
The fees on the App Store were almost cut for developers a decade ago.
As reported by Bloomberg, Phil Schiller, who was previously Apple's Senior Vice President of Worldwide Product Marketing, talked about reducing the fees on the App Store when it hit $1 billion in profitability almost ten years ago.
Instead of a 30% fee, Schiller floated the idea of reducing it to as low as 20%.
Apple has made changes to how fees in the App Store work since Schiller wrote that email. In 2016, the company lowered the fee it takes from apps to 15% for every year after the first. In 2020, it also started the App Store Small Business Program, which reduced fees to 15% for all developers making less than $1 million in revenue per year.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.