What you need to know
- Rachel Newman, Apple's Global head of editorial and content, sat down with Variety today.
- The executive talked about Apple Music TV, the company's new music video streaming channel.
- It will stream music videos, concerts, interviews, and more 24/7.
Earlier today, Apple launched Apple Music TV, a 24-hour streaming channel fully devoted to music videos and artists. To further detail the new service, Rachel Newman, Apple's Global head of editorial and content, sat down to talk with Variety in a new interview.
When asked about what the service will generally look like, Newman says that it will truly be based around pop hits.
When asked about special events, like the upcoming Bruce Springsteen takeover of Apple Music TV, Newman said that they will occasionally take over the service with interviews, archival footage, and live fan events where viewers can interact with the artists.
Newman had mentioned that the channel would also include "interstitial" content as well. When asked about this, the executive said that it will be bringing some of the live interviews they have done, and will do, with artists as they relate to the songs featured on the music video channel.
Variety compared Apple's new service to the old-school MTV that many of us enjoyed years ago, and Newman essentially agreed with that, saying that it's a great way to "set and forget" your music.
Perhaps the best part of all, Apple Music TV will have no ads, whatsoever.
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
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