Apple's secret ingredient: Clarity
While it frustrates some people when Apple redesigns Final Cut Pro or the Mac Pro and it no longer seems to serve the power-user base, it ultimate ends up empowering a far larger base. That's Apple's longstanding mission — to make technology ever-more accessible. And one of the primary ways Apple accomplishes that mission is through clarity. Jim Dalrymple, writing for The Loop:
It goes beyond hardware, software, and services as well. It goes to Apple itself. My favorite recent examples is Tim Cook's re-org and what has followed from it as a direct result. It's also why, when Apple makes something that's not as simple or clear as it should be, the push back is so extreme. If you've got any favorite examples of Apple's clarity — or lack thereof — let me know!
(Also: I love Jim's long form stuff. I hope we see a lot more of it on The Loop.)
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.