iPad Air launch sees 200% boost in AT&T activations over last year
AT&T has announced that they saw a 200% increase in iPad activations during the iPad Air launch weekend, compared to that of the iPad 4 and iPad mini last year. AT&T Mobility CEO Ralph de la Vega credited the excitement over the iPad Air, the carrier's Mobile Share plan, and the carrier's new Next program. AT&T:
AT&T declined to give specific sales numbers. Apple has yet to announce any iPad Air numbers either, but Apple historically doesn't break down numbers by model, and since the Retina iPad mini won't ship until later in November, we may have a while to wait still.
Did you activate an iPad Air on AT&T this weekend? If so, how's it working for you?
Get more iMore in your inbox!
Our news, reviews, opinions, and easy to follow guides can turn any iPhone owner into an Apple aficionado
Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.