iPad Air launch sees 200% boost in AT&T activations over last year

AT&T has announced that they saw a 200% increase in iPad activations during the iPad Air launch weekend, compared to that of the iPad 4 and iPad mini last year. AT&T Mobility CEO Ralph de la Vega credited the excitement over the iPad Air, the carrier's Mobile Share plan, and the carrier's new Next program. AT&T:

“iPad activations on AT&T increased more than 200% over the past three days compared to last year’s launch weekend, driven by consumer excitement around the new iPad Air and the popularity of AT&T Mobile Share, which lets customers add an iPad to their existing data plan for just $10 a month. We also saw strong demand for AT&T Next, which offers customers an iPad for $0 down on the nation’s fastest and most reliable 4G LTE network.”

AT&T declined to give specific sales numbers. Apple has yet to announce any iPad Air numbers either, but Apple historically doesn't break down numbers by model, and since the Retina iPad mini won't ship until later in November, we may have a while to wait still.

Did you activate an iPad Air on AT&T this weekend? If so, how's it working for you?

Source: AT&T

Joseph Keller

Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.