Neil Alexander Long

Neil Alexander Long


Neil Alexander Long is a gaming contributor for iMore, as well as the founder and editor of, a mobile games industry website. He started his games media career almost 20 years ago on UK games industry publication MCV, where he quickly rose to become editor at the tender age of 24.

He then moved into consumer journalism as editor of Official Nintendo Magazine, and stepped up to become editor-in-chief there two years later. After a short stint creating and launching interactive iPad gaming magazine iGamer (RIP), he moved into online journalism as editor of (also RIP), Edge magazine’s online presence.

In 2014, Neil moved into tech as Apple’s App Store games editor, based in London. There he assumed responsibility for featuring decisions and editorial strategy across Europe, and was part of the team that helped launch the Apple Watch App Store (remember that?), Apple TV’s App Store, the App Store’s UK Today tab and Apple Arcade. 

He was responsible for the editorial launch of countless games, including Clash Royale, Monument Valley 2, Brawl Stars, Candy Crush Friends Saga, Beatstar and more. He was also part of the team that debated and selected Apple’s Game of the Year and Apple Design Award picks.

Neil left Apple in 2021 and launched in March 2022, a site for the mobile games business that specialises in exclusive news, interviews and insights.

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