What you need to know
- Beats has announced a limited-edition version of its Beats Studio Buds.
- The company is collaborating with the streetwear brand Union.
- They will launch on Wednesday, December 1 at 9:00 AM PST.
Beats is out with its first collaboration with its new Beats Studio Buds wireless earbuds.
Today, the company announced that it is launching a limited-edition version of the Beats Studio Buds in collaboration with Union, a streetwear brand that is celebrating its 30th anniversary. The limited-edition version features a "a bold red, black and green design and packaging, drawing inspiration from the Pan-African flag and paying tribute to Union's roots as a Black-owned business. The case also features Union's historic frontman logo as an ode to the brand's legacy."
"Music is the lifeblood of our store, so when Beats approached us, we were excited to work with them on these Buds. Collaboration is almost as important as music," said Union founders Chris and Beth Gibbs. "It feels great to have worked with Beats on this project and to have collaborated with Vince Staples, a longtime friend of the store, to bring our vision to life."
To celebrate the announcement, Beats has also released a campaign film featuring rapper Vince Staples as well as Chris and Ben Gibbs. Staples said that "Union has always championed local and Black art, music and fashion, and their LA store on La Brea is one of my favorite places to shop. Beats and Union are family, so this campaign felt really authentic to be a part of."
You can watch the video below:
The new limited-edition Beats Studio Buds will be available at Union's Los Angeles and Tokyo stores as well as its online store on Wednesday, December 1 at 9:00 AM PST. The earbuds will cost $149.99 USD or 19,800 Yen.