What you need to know
- Beats has announced a limited-edition version of its Beats Studio Buds.
- The company is collaborating with the streetwear brand Union.
- They will launch on Wednesday, December 1 at 9:00 AM PST.
Beats is out with its first collaboration with its new Beats Studio Buds wireless earbuds.
Today, the company announced that it is launching a limited-edition version of the Beats Studio Buds in collaboration with Union, a streetwear brand that is celebrating its 30th anniversary. The limited-edition version features a "a bold red, black and green design and packaging, drawing inspiration from the Pan-African flag and paying tribute to Union's roots as a Black-owned business. The case also features Union's historic frontman logo as an ode to the brand's legacy."
To celebrate the announcement, Beats has also released a campaign film featuring rapper Vince Staples as well as Chris and Ben Gibbs. Staples said that "Union has always championed local and Black art, music and fashion, and their LA store on La Brea is one of my favorite places to shop. Beats and Union are family, so this campaign felt really authentic to be a part of."
You can watch the video below:
The new limited-edition Beats Studio Buds will be available at Union's Los Angeles and Tokyo stores as well as its online store on Wednesday, December 1 at 9:00 AM PST. The earbuds will cost $149.99 USD or 19,800 Yen.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.