Beats By Dre signs Shedeur Sanders, son of Deion Sanders, as its first college athlete brand ambassador

Shedeur Sanders
Shedeur Sanders (Image credit: Beats By Dre)

What you need to know

  • Beats By Dre has signed Shedeur Sanders as its first college athlete brand ambassador.
  • Sanders says that it is "really exciting" to have a company like Beats behind him.

Beats By Dre has found its first college brand ambassador.

The company, which is owned by Apple, announced today that it has signed Shedeur Sanders, the son of legendary football player Deion Sanders and quarterback at Jackson State University, as a brand ambassador. Beats posted a video to its YouTube channel to celebrate the partnership:

Welcome to the Beats family, Shedeur Sanders. This is the beginning of something legendary.

In an interview with People, Sanders talked about what it was like to sign with Beats and what that means for college athletes. The NCAA recently made it possible for athletes in college to earn money through brand partnerships and more.

"People don't understand how much work and how much time you put into the game," says Shedeur. "Stay late at the school just going over film, going over plays, as much time and hard work it is that's put into this and that we're able to be rewarded now, it feels amazing."

Sanders also reflected on his father's impact on the game and what it is like to grow up in the shadow of his legacy.

"He inspired me a lot, but growing up as his son is different," Shedeur tells PEOPLE about his father Deion Sanders, who he now plays for as quarterback at Jackson State University, where the pro sports legend, 54, coaches. "Other people see my father as this great man. He plays sports, doing all this on and off the field. But you got to understand, I grew up with him 24/7 so I'm always around him. So I'm not really understanding the magnitude and the impact that he had on this world."

Beats has been a known brand in the world of sports for years now. It is common to see the headphone brand on players across all kinds of different sports. With the decision from the NCAA, the company seems poised to expand that influence into the college arena.

Sanders is seen sporting the new Beats Studio Buds as well as the Beats Studio 3 wireless headphones in the video. The Studio Buds are the latest product from the company and were released back in June.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.