What you need to know
- Beats By Dre has signed Shedeur Sanders as its first college athlete brand ambassador.
- Sanders says that it is "really exciting" to have a company like Beats behind him.
Beats By Dre has found its first college brand ambassador.
The company, which is owned by Apple, announced today that it has signed Shedeur Sanders, the son of legendary football player Deion Sanders and quarterback at Jackson State University, as a brand ambassador. Beats posted a video to its YouTube channel to celebrate the partnership:
In an interview with People, Sanders talked about what it was like to sign with Beats and what that means for college athletes. The NCAA recently made it possible for athletes in college to earn money through brand partnerships and more.
Sanders also reflected on his father's impact on the game and what it is like to grow up in the shadow of his legacy.
Beats has been a known brand in the world of sports for years now. It is common to see the headphone brand on players across all kinds of different sports. With the decision from the NCAA, the company seems poised to expand that influence into the college arena.
Sanders is seen sporting the new Beats Studio Buds as well as the Beats Studio 3 wireless headphones in the video. The Studio Buds are the latest product from the company and were released back in June.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.