Some folks might need a TV that straddles the line between a big screen and smaller screen. The 40-inch is that bridge, and that specific size is actually pretty hard to come by since most brands go straight from 32 to 43 inches. So if you need something in that sweet sub-45-inch pocket, check out these 40- and 43-inch options.

Top pick

Samsung NU7100 (40", 43")

It may be slightly overkill for a 40-inch TV, but 4K for under $400 is a lot of value. Add to that Samsung's excellent smart TV platform and you have a powerhouse of a TV. This model supports HDR10+ and presents the dynamic, gorgeous colors that Samsung TVs are known for. For the best all-around experience at 40 inches, this is the absolute best option.

$378 and up at Amazon

Runner-up

LG UK6300 (43")

For all intents and purposes, this LG model is still a gold medal in my book, but its blacks aren't quite as deep as the Samsung NU7100's, which is why it comes in second. It features LG's new AI ThinQ, which lets you control the television using Google Assistant and Amazon Alexa. There's also LG's unreal webOS smart interface. All that, plus glorious 4K with impressive color and a wide viewing angle makes for an excellent television worth your moolah.

$347 at Amazon

Excellent value

TCL S305 (40", 43")

TCL's TVs have come a long way in the last few years, and this 1080p model features baked-in Roku TV, so you can download all your favorite streaming apps, like Netflix, Hulu, HBO Now, and more without the need for a middleman. The price belies just how great the picture is, with great color, superb contrast, and a 120Hz refresh rate, which makes for clear gaming and is perfect for watching sports.

$200 and up at Best Buy

Also great

Vizio D-Series (40", 43")

This 1080p model has Google's Chromecast built right in, and you can control it with your voice using either Google Assistant or Amazon Alexa. With full backlighting, this TV offers great viewing from just about any angle, and its near-bezel-less design means you notice the picture, not the physical TV. Vizio makes excellent, affordable TVs.

$230 and up at Amazon

Best mid-range 4K

Vizio E-Series (43")

You can often find this model for under $350, making it one of the best deals for a 43-inch 4K TV. Vizio may not have quite as wide a color gamut as Samsung or LG TVs, but it does offer an excellent picture that's more than great for most people. Like all of Vizio's new TVs, this one has built-in Chromecast capabilities, as well as Vizio's smart TV platform. This one's a hell of a bargain, especially when it's on sale.

$330 at Best Buy

Budget 4K pick

TCL 5 Series (43")

You can often find TCL's 43-inch 5 Series for around $300, which is the best price I've seen for a decent 4K TV. This model features Dolby Vision HDR, a wide color gamut, and baked-in Roku TV for all your streaming needs — a cord-cutter's dream. You get three HDMI ports and a USB port, so you can build your home theater, and the physical design is minimal and elegant, so you can just focus on the picture.

$300 at Best Buy

For smaller living rooms, apartments, dorm rooms, and even larger bedrooms, the 40- to 43-inch form factor for TVs is perfect. This is also a sweet spot for 4K pricing. If you're looking for the absolute best TV in this size, then Samsung's NU7100 is a no-brainer, but if you're looking for more of a bargain, I'd go with the TCL 5 Series, which has a lot to offer in spite of its price.

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