What you need to know
- Cricut informed users that there would be a new monthly 20 image limit for users without Cricut Access.
- This decision was wildly unpopular amongst Cricut users.
- Cricut responded to the outcry by reversing the decision for people who purchase machines through 2021.
Update, March 18 (4:40 pm ET): Cricut has completely reversed the initial decision to limit users to 20 images per month including purchases made after 2021.
Cricut makes a variety of cutting machines for crafters, such as the Cricut Joy, Cricut Explore, and Cricut Maker, as well as a variety of materials and accessories. In order to use a Cricut machine, you must use Cricut's own software, Design Space. There is no way around it, no third-party apps or software you can use. Design space has some fonts and images you can also use at no charge. Up until now, you could use Design Space totally free, and upload as many images as you like. Create your own, or purchase your own elsewhere, and upload them into Design Space to cut with your Cricut machine.
There is a paid subscription, Cricut Access, which is a subscription plan that unlocks over 400 fonts and 100,000 images and cut-ready projects in Design Space. There are other added benefits to subscribing to Cricut Access, such as exclusive discounts and priority member care. Cricut Access costs $8-$10 per month, depending on which tier you choose.
Last week, Cricut announced a new limitation for users who do not subscribe to Cricut Access: 20 image or file uploads per month. For the occasional user, that's probably not a big deal. But for people who use the Cricut a lot, it's a pretty severe limit. Response in the Cricut Community was swift and angry, with many users deciding to sell their machines which they felt were being held hostage with this new policy. We reached out to Cricut, hoping to clarify what seemed to be a huge reversal of their long standing ethos.
Cricut's CEO, Ashish Arora, responded with this:
This is excellent news if you already own a Cricut or if you are looking to purchase one this year, but we still have to wonder what prompted the move in the first place? It seems so out of character, and no explanation was really given. Still, at least those who have already invested in this system are covered.
What do you think about Cricut's reversal? Will this affect your Cricut usage or your feelings towards the company?
Update, March 18 (4:40 pm ET) — Cricut removes 20 image limit entirely, even for future purchases
Cricut's initial decision to limit free image uploads to 20 images or files sparked outrage, prompting the decision to grandfather in machines purchased up through 2021. This compromise wasn't especially well-received by the online Cricut community, so Cricut repealed the decision entirely, for all Cricut users, included those purchasing machines after 2021. Cricut's CEO explained on the Cricut's website (opens in new tab):
It's great to see that Cricut is listening to its customers. In your eyes, has the damage been reversed?
Karen is a contributor to iMore.com as a writer, social media manager, and co-host of the iMore Show. She’s been writing about Apple since 2010 with a year-long break to work at an Apple Store as a product specialist. Before joining iMore in 2018, Karen wrote for AppAdvice and WatchAware. She’s an early adopter who used to wait in long lines on release days before pre-ordering made things much easier. Karen is a wife and mom (and dog mom) who is also a part-time teacher and occasional movie extra. She loves to travel the world and is always looking for portable tech and accessories so she can work from anywhere.
"but we still have to wonder what prompted the move in the first place?"
They are trying to take the company public, and need to show an ongoing stream of income.
Capitalism...bait & switch, for folks have had their machines for years.
My wife had a collection of cartridges and an old Cricut Explorer that finally would not load and work with Win10 or Mac Big Sur. So we bought a Maker. But though we could log in and we could see the uploaded cartridges and content, we couldn’t use them (though we owned them) unless we subscribed to the paid Access. It went back, and an old, slow, non-internet XP machine is performing the tasks of interfacing with our original machine.
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