What you need to know
- Apple TV+ is not enjoying the same boost as its competitors during lockdown.
- That's according to figures from Antenna.
- They suggest that sign-ups in March and April were no better than February.
A report suggests that Apple TV+ is not enjoying the same surge as other competitor streaming services despite the global pandemic and lockdown measures.
As reported by Business Insider:
The report notes that platforms like Disney Plus and Hulu have gained lots of new subscribers since the beginning of the outbreak, which is forcing more people to stay at home and socially distance, driving at-home entertainment consumption of services like Netflix.
The report continues:
Despite not enjoying the same boost, there is suggestion of audiences "warming" to Apple TV+, noting an increased demand for programming recently:
Notably, Apple TV+ series 'Defending Jacob' starring Chris Evans has proven to be a breakout hit for the platform. Most recently, Apple TV+ announced a brand new sports docuseries, Greatness Code, which will feature episodes on Tom Brady, Lebron James, Usain Bolt and more. A $70M deal with Tom Hanks WWII film Greyhound was also recently announced. Apple is also reportedly trying to buy up the rights to older TV shows and movies to establish a more substantial back catalog for the service.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9