'Designed by Apple in California' book available for purchase NOW

Update: 'Designed by Apple in California' is now live and available for purchase via apple.com (opens in new tab).

Apple has just announced a new book, titled 'Designed by Apple in California', that highlights 20 years of Apple product design, all in memory of their late co-founder and CEO, Steve Jobs.

"The idea of genuinely trying to make something great for humanity was Steve's motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future," said Jony Ive, Apple's chief design officer. "This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines."

Photographed by Andrew Zuckerman, the book contains 450 pages covering process and final product for everything from the 1998 iMac to the 2015 Apple Pencil.

Designed by Apple In California book iPhone

Designed by Apple In California book iPhone (Image credit: AppleInsider)

While this is a design book, it is not about the design team, the creative process or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations and our goals. We have always hoped to be defined by what we do rather than by what we say.We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent and inevitable that there could be no rational alternative.

I'm a sucker for product books. I have every Art of Star Wars book Lucas et. al ever put out (except for the second two prequels — fool me once!), a half-dozen Lego visual encyclopedias, and all the Marvel Universe and DC Who's Who I could stuff into my library. Will Apple doing it themselves rather than letting or licensing it out to a third party result in a better collection or simply a more tightly controlled one? I don't know, but I'm looking forward to finding out.

Available starting tomorrow in two sizes, small for $199 and large (plus!) for $299 from Apple.com in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK and the US, and select Apple Stores, including Apple SoHo, Apple Fifth Avenue, Apple Upper East Side, Apple Williamsburg and Apple World Trade Center in New York; Apple The Grove in Los Angeles and Apple Third Street in Santa Monica; Apple North Michigan Avenue and Apple Lincoln Road in Chicago; Apple Northpark in Dallas; Apple Union Square in San Francisco; Apple Palo Alto and Apple Infinite Loop in Cupertino.

No Canada, alas.

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

  • Are we going to get separate reviews for the Book mini and the Book Pro? Or will it just be a combo review?
  • Likely depends on supply allotments and timing. Combined reviews are always nice, but sometimes delivery schedules force separate reviews ;-).
  • $200?... and no proceeds going to charity?
    I'd rather buy Nat Geo photo books - more inspiring photography and a non narcissistic cause.
  • You briefly mentioned unlocking with Apple Watch, does this functionality exist on MacBook Pro? Sent from the iMore App
  • So that's what Jonny's been doing - books.
  • While this looks pretty cool, charging $200 and $300 bucks for a book is outrageous. If some proceeds went to charity or some other cause, fine. But if all that money is going into their pocket, this is ridiculous. We're talking around 90% margin on a product (assuming a $20 printing cost - which is likely a generous estimate, even for a 450 page photo book). That is purely a money grab and a slap in the face for customers. Sure, I'm used to paying a premium for Apple products, but this... I'll definitely pass on this. If anything, I'll wait for someone to scan it into a pdf and download it for free online.
  • Seriously? Sent from the iMore App
  • What next? Apple Water? Sent from the iMore App
  • Apple water, designed in California, sourced in China!
  • Someone on iMore will review it, saying how much more watery it is compared to regular water. Paper cups sold separately, btw. Only $19.99 for a dozen.
  • u will very enjoy! Sent from the iMore App
  • I can't believe this actually deserves an article, but to each its own.
  • If its from Apple, iMore will write about it :)
  • I might consider this if there's text about Apple's process and rationales in addition to the pictures. I've already seen most of the photography.
  • neat book.
  • Why isn't it available in Canada?