'Designed by Apple in California' book available for purchase NOW
Update: 'Designed by Apple in California' is now live and available for purchase via apple.com (opens in new tab).
Apple has just announced a new book, titled 'Designed by Apple in California', that highlights 20 years of Apple product design, all in memory of their late co-founder and CEO, Steve Jobs.
Photographed by Andrew Zuckerman, the book contains 450 pages covering process and final product for everything from the 1998 iMac to the 2015 Apple Pencil.
I'm a sucker for product books. I have every Art of Star Wars book Lucas et. al ever put out (except for the second two prequels — fool me once!), a half-dozen Lego visual encyclopedias, and all the Marvel Universe and DC Who's Who I could stuff into my library. Will Apple doing it themselves rather than letting or licensing it out to a third party result in a better collection or simply a more tightly controlled one? I don't know, but I'm looking forward to finding out.
Available starting tomorrow in two sizes, small for $199 and large (plus!) for $299 from Apple.com in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK and the US, and select Apple Stores, including Apple SoHo, Apple Fifth Avenue, Apple Upper East Side, Apple Williamsburg and Apple World Trade Center in New York; Apple The Grove in Los Angeles and Apple Third Street in Santa Monica; Apple North Michigan Avenue and Apple Lincoln Road in Chicago; Apple Northpark in Dallas; Apple Union Square in San Francisco; Apple Palo Alto and Apple Infinite Loop in Cupertino.
No Canada, alas.
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.
I'd rather buy Nat Geo photo books - more inspiring photography and a non narcissistic cause.