Disney CEO: Disney+ has 'no such plans' for going ad-supported

Disney+ on an iPhone
Disney+ on an iPhone (Image credit: iMore)

What you need to know

  • Disney+ won't be offering a cheaper, ad-supported tier any time soon.
  • Disney CEO Bob Chapek says that it isn't ruled out long-term.

Disney+ has no plans to launch a cheaper, ad-supported tier of its video streaming service according to Disney CEO Bob Chapek.

Chapek was talking during the Credit Suisse 23rd Annual Communications Conference on Tuesday and, as reported by The Verge, the subject of following Hulu's lead and offering an ad-supported tier came up.

"We're always reevaluating how we go to market across the world, but we've got no such plans now to do that. We're happy with the models that we've got right now," Chapek said. "We won't limit ourselves and say no to anything. But right now, we have no such plans for that."

While Chapek said that there are no plans to launch a tier that's paid for by ads now, they did stop short of saying that it isn't something that could come to the streaming service further down the line. However, given some of the great shows now available on Disney+ and with more coming, Disney seems content in the knowledge that people are more than willing to pay the $80 annual asking price to get their fill of Loki and the rest.

There is some truly top-notch content on Disney+ already, so why not make sure you have the best TV to enjoy it all on? These are the best TVs of the year so far, so what are you waiting for? Loki really does deserve to be seen in 4K and HDR.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.