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EU identifies areas of antitrust concern in smart home sector, names Apple

Homepod Mini Review
Homepod Mini Review (Image credit: Stephen Warwick / iMore)

What you need to know

  • The EU has today published the initial findings of its inquiry into the 'internet of things' sector.
  • It says it has identified 'potential concerns' regarding the market, which pertains to devices like smartwatches and smart home products.
  • They include 'exclusivity and tying practices', data access, lack of interoperability, and more.

The EU has today published the initial results of its inquiry into the 'internet of things' sector, saying it has identified potential concerns in the market, naming Apple amongst other companies.

The IoT inquiry was launched in July 2020 and took information from over 200 companies in markets including Europe, Asia, and the U.S. The European Commission's competition chief Margrethe Vestager said that when the bloc undertook its inquiry it was concerned "that there might be a risk of gatekeepers emerging in this sector" with the power to harm contribution and business development. Vestager states that the initial results of the inquiry confirm "that many in the sector share our concerns."

The findings identify the IoT sector as "products and services used by consumers that are connected to a network and can be controlled at a distance", such as Apple's HomePod and HomePod mini, but also notes that IoT includes digital voice assistants, wearables, and other smart home devices like fridges, washing machines, smart TVs, smart speakers, and lighting systems that include some of the best HomeKit devices currently available.

From the press release:

The majority of respondents to the sector inquiry indicate the cost of technology investment and the competitive situation as the main barriers to entry or expansion in the sector. According to the replies, technology investment costs are particularly high in the market for voice assistants. With respect to the competitive situation, a large number of respondents has reported difficulties in competing with vertically integrated companies that have built their own ecosystems within and beyond the consumer IoT sector (e.g. Google, Amazon or Apple). As these players provide the most common smart and mobile device operating systems as well as the leading voice assistants, they determine the processes for integrating smart devices and services in a consumer IoT system.

The report notes the main areas of potential concerns are 1. Exclusivity and tying practices 2. The position of voice assistants and smart devices operating systems as intermediaries between users and smart devices 3. The "extensive access to data" enjoyed by smart device operating systems and voice assistants. 4. The lack of interoperability in the sector.

On that last point, the Commission states "a few providers of voice assistants and operating systems are said to unilaterally control interoperability and integration processes and to be capable of limiting functionalities of third-party smart devices and consumer IoT services, compared to their own."

The inquiry will now move to a public consultation that will take place over 12 weeks, where "all interested parties" will be able to comment on the findings and submit information. A final report is expected in the first half of 2022.

With Apple named alongside Google and Amazon, it seems that the smart home and IoT ecosystems of all three could be the next area of scrutiny within the EU, which has already delved into issues surrounding services like Apple Pay, as well as Apple's treatment of music streaming on its platforms.

Apple was not immediately available for comment.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.

1 Comment
  • I don't know why the EU lists Google or Amazon, because both of those voice assistants give you plenty of interoperability. Apple gives you next to nothing in terms of interoperability for Siri. Developers can even create lots of different types of voice apps for both Google Assistant, and Amazon Alexa. Developers can't create no where near the same types of apps for Apples Siri and their HomePods. Its still a joke, and to top it off. Apple has released what they call Siri third party support, which is another joke, especially when all it means is that a third party device, like Ecobee's thermostat will only send voice data to Apples HomePod mini (meaning Apple is FORCING you to get a HomePod mini if you want Apples so called third party Siri support to work. Ecobee already has an Alexa enabled thermostat, and it talks directly to Amazon's Alexa servers. Plus Apple still doesn't support third party Siri hardware IoT devices, like a Raspberry Pi, or some other SBCs, or micro controllers, like Google, and Amazon do. Plus Google and Amazon have superior cloud computing support. Apple is really devoid in that area as well.