Exec says Apple Business Essentials isn't here to kill Jamf and others

Apple Apple Business Essentials
Apple Apple Business Essentials (Image credit: Apple)

What you need to know

  • Enterprise and Education Product Marketing exec Jeremy Butcher has been speaking about the new Apple Business Essentials program.
  • In an interview on the Mac Power Users podcast, Apple's representative said that the company isn't trying to compete with companies like Jamf and Mosyle.

Apple's recent launch of the Apple Business Essentials program brought with it a concern that the company is going into direct competition with the likes of Jamf and Mosyle. Apple, however, says that isn't the case at all.

In an interview on the Mac Power Users podcast, Enterprise and Education Product Marketing exec Jeremy Butcher said that Apple isn't looking to compete at all. It's all about helping small businesses. "At the end of the day though, if somebody is using a, you know, a Mosyle or a Jamf Now, or any kind of solution, and they're happy with it, we're thrilled," said Butcher during the interview.

Butcher also went on to note that there is no low-end minimum for businesses looking to join the program. While a maximum headcount of 500 is in place, it appears that any business can join below that mark — theoretically businesses with a single user could join, based on Butcher's comment.

The target is small businesses. We think that up to 500 employees is a good fit for the types of features we've built. But really there's no low-end minimum. If you're a really small business, we feel like we've built a really easy to use product that can help you with these things as well.

The Apple Business Essentials program will allow people to manage Apple hardware and more.

One complete subscription that seamlessly brings together device management, 24/7 support, and cloud storage. So your small business can easily manage every employee's iPhone, iPad, and Mac — every step of the way.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.