A group of Apple employees have launched a new organizational effort under the #AppleToo banner

Steve Jobs Theater
Steve Jobs Theater (Image credit: Rene Ritchie/iMore)

What you need to know

  • A group of Apple employees has started a new organizational effort under the #AppleToo banner.
  • The group seeks to collect stories from current and former Apple employees and present them to the company.

Soon after news broke of an informal employee survey revealing a potential wage issue at the company, a group of Apple employees launched a new organizational effort to bring change to the company.

As reported by The Verge, some Apple employees have banded together to organize under the #AppleToo banner. The effort argues that Apple's secrecy, which has worked wonders for its products, has had opposite effects for some of its employees.

For too long, Apple has evaded public scrutiny. The truth is that for many Apple workers -- a reality faced disproportionately by our Black, Indigenous, and other colleagues from minoritized racial, gender, and historically marginalized groups of people -- the culture of secrecy creates an opaque, intimidating fortress. When we press for accountability and redress to the persistent injustices we witness or experience in our workplace, we are faced with a pattern of isolation, degradation, and gaslighting.No more. We've exhausted all internal avenues. We've talked with our leadership. We've gone to the People team. We've escalated through Business Conduct. Nothing has changed.

The group has created a new website called AppleToo, which seeks to become a place where current and former Apple employees can share their stories. The group hopes that, once enough stories are shared, they can craft a statement with recommendations for change at the company.

A group of Apple workers have joined together to organize and protect ourselves. We are asking fellow Apple workers who want to see real change at Apple to share their stories. When our stories are collected and presented together, they help expose persistent patterns of racism, sexism, inequity, discrimination, intimidation, suppression, coercion, abuse, unfair punishment, and unchecked privilege.We must work together, as colleagues - Corporate, AppleCare, and Retail; salaried and hourly; part-time and full-time - to demand systemic change in our work place. We all share a spot in Directory, and yet, we don't share the same treatment, and aren't all given equal rights.Connect with us to share your own experience, stay informed, or unite in solidarity with other current or former Apple workers. United, we can collaborate to iterate a healthier workplace.We are working together to craft a statement on our behalf, reflecting our stories and an outline of changes we expect to see Apple make.

According to the report, at least eight Apple employees have already shared their stories through the Apple Too website.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.