What you need to know
- David Hodge founded Embark.
- The company was later aquired by Apple.
- But not without a ton of stress along the way.
If you've ever wondered what it's like to have your company bought by Apple, now you have the closest thing you're likely to get to an answer. Dave Hodge, founder of map app Embark, has been tweeting how things went down when Apple picked his company up in 2013 before rolling it into Apple Maps.
As you might expect, the whole thing wasn't a fun experience. At least during the time between Apple saying it was interested and all of the documents being signed.
Oddly, it seems Apple had Hodge and his team visit 1 Infinite Loop without telling them that it was considering an acquisition.
When things did get moving and Apple was doing due diligence, things got complicated. The mountain of paperwork that comes with such an undertaking doesn't sound like anything we'd call fun. And neither would Hodge.
2. What’s it like to sell your company? Well, it’s a hellish process that might kill your company if it doesn’t work. Also, there’s lots of paperwork.— David Hodge (@DavidHodge) October 8, 2019
This is what my dining room table looked like on day 1 of diligence. pic.twitter.com/2u3I8hCIEU
And of course, doing deals like this isn't cheap. In fact, it's downright costly with almost $200,000 racked up in legal bills before the acquisition completed.
4. Not only had we burned three months of runway distracted by negotiations, we also managed to rack up $195,000 in legal bills for a deal that might not close. Our runway went from a comfortable ~16 months to 8.— David Hodge (@DavidHodge) October 8, 2019
We tried to keep shipping momentum up. Pictured: Embark HQ pic.twitter.com/03mzh5TVe7
All of the stress ultimately manifested in physical health problems for Hodge. He goes on to explain that he wasn't sleeping well and suffered from a painful jaw because he was grinding his teeth in his sleep. With the team unable to tell their friends or family what was happening, the strain must have been considerable.
Ultimately the deal was completed, but not without some hiccups along the way. And even when it was done nobody could say anything and they held a party for a cat instead.
It's like a bad spy movie, but at least this one had a happy ending.
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