The Apple Watch Ultra 2 is the best Apple Watch you can buy right now, as was the Apple Watch Ultra that came before it. They both have an iconic look so it was always going to be used as the inspiration for models sold by other companies. But one knock-off wearable has gone a bit too far.
The wearable in question is the Go-tcha Stealth from a company called The Trainer Club, and there's no denying that it's designed to look like an Apple Watch Ultra. In a promotional video for the Go-tcha Stealth, it's made clear that the wearable is designed to look like anything other than what it is — a device designed to help people collect Pokémon in the Pokémon GO game without having to have their iPhone out all the time.
This thing might look like an Apple Watch Ultra, but it definitely doesn't have an Apple Watch Ultra price. The Go-tcha Stealth can be yours for $80.
The Go-tcha Stealth's website details what the wearable has to offer including the fact that it's a "Limited Edition" model with "only 50,000 units available."
Features include wireless fast charging, and a ton of Pokémon GO features that will no doubt mean a lot to fans of the game. But the biggest thing anyone will surely notice is the incredible resemblance to Apple's top watch — right down to the bands that are, as you'd expect, identical to the bands Apple sells.
Understandably, respondents to the X announcement of this knock-off Apple Watch, are quick to point out that it looks familiar with some suggesting that it doesn't even have the features that Pokémon GO fans want anyway. Regardless, it might not matter for too long.
The video above notes that these wearables will ship from the United States which means it's probably only a matter of time until Apple — or its lawyers — come calling.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.