Skip to main content

Here's how much data YouTube collects from you on iOS

YouTube on iPhone X
YouTube on iPhone X (Image credit: iMore)

What you need to know

  • YouTube now has App Store nutrition labels on iOS.
  • They reveal the hefty amount of data Google collects on users.

A server-side update to YouTube's iOS App Store listing has revealed how much data Google collects from its users.

As noted by Apple Terminal:

The labels for YouTube did not come as part of an app update, but instead were standalone and done server-side within the past 24 hours, from our understanding. According to data YouTube provides, it collects a range of user data such as your location, browsing history, contacts, purchases, and more.

The update is part of Apple's new drive to add privacy "nutrition labels" to apps, making it obvious to users what data apps use and collect.

Data used to track you includes your physical address, email address, phone number, user, and device ID.

Data linked to you for third-party advertising includes your location, contact info, search history, browsing history, and usage data. Data linked to you for the developer's (Google) advertising or marketing is the same.

Data is also collected and used for app functionality purposes, product personalization, and more.

Similar revelations were made about Facebook when that app was updated to feature Privacy Labels in December.:

The plain text of Facebook's 'App Privacy' section on the App Store runs to over 650 words, and you don't have to read the whole thing to get an idea of just how intrusive Facebook actually is as an app. Data used to track users include; your address, email address, name, phone number, whilst data linked to users includes; purchase history, precise location information, photos and videos, contacts, health & fitness analytics, and more. The list goes on and on.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.