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Hermès is now offering a $699 travel tag for your new AirTag

Hermes Travel Tag Airtag
Hermes Travel Tag Airtag (Image credit: Hermès)

What you need to know

  • Hermès is releasing a new travel tag for AirTag.
  • It is also seemingly releasing a MagSafe case for iPhone as well.

Hermès continues to push the limit of AirTags accessory pricing.

Hermès, which offers a collection of premium leather AirTag accessories through Apple, is now also offering a $699 leather travel tag exclusively on its website. The travel tag, which is crafted from Fawn Barenia calfskin, is made in France.

Apple AirTag Hermes travel tag in Fawn Barenia calfskin.Ties to your suitcase or luggage so you can easily find it with the "Find My" application on your iPhone or iPad, whether it's at hand or on the other side of the world.Exclusive AirTag Hermes etched with the iconic Clou de Selle signature.Leather accessory made in France

The tag, which also includes a window to list your name, address, phone number, and email address, is available for preorder now with shipping set to start on April 29.

Hermes Magsafe Case

Hermes Magsafe Case (Image credit: 9to5Mac)

Spotted by 9to5Mac, the company is also launching its own MagSafe leather case for the iPhone 12 and iPhone 12 Pro.

The new case is made out of light brown Fauve leather. It has a stamped design that represents the ribbon that Hermès wraps their product boxes in. Hermès says that the case easily snaps on magnetically, which sounds just like Apple's official cases. As you can imagine, the case is compatible with Qi accessories as well as MagSafe ones. Hermès has priced their MagSafe case at a jaw dropping $570. More than half the price of the phone you'll be putting it on.

Hermes Magsafe Case Pocket

Hermes Magsafe Case Pocket (Image credit: 9to5Mac)

While the case is supposedly available for preorder now and will ship on April 27, the link for the case from the 9to5Mac article now goes to a page that says "We're sorry. The page you were looking for no longer exists." So, it's unclear if the case was supposed to be on its site yet.

Hermès has always been a high-end partner of Apple, offering luxurious bands and versions of the Apple Watch, but it appears that the company is really looking to expand into other accessories in the Apple ecosystem.

Joe Wituschek
Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.

3 Comments
  • Good god, this is ridiculous.
  • Lol, how is that small little item worth more than a PS5.
  • Not gonna knock Hermès cause they’ve made it this far (Pandemics, Depressions, and Recessions) and every knows people are paying for the brand. That being said: I’m gonna save my **** you money and just use the one Airtag I will have and use the keychain and tie it up to the zipper instead or even throw it inside the luggage in general.