Slap your $29 AirTag into this $449 Hermès luggage tag because why not

Hermes Apple Airtags
Hermes Apple Airtags (Image credit: iMore)

What you need to know

  • Apple is selling accessories designed for its newly-announced AirTag trackers.
  • Prices go all the way up to $449 for a luggage tag.

Apple announced its AirTag trackers earlier today and they look pretty sweet, as do the accessories for attaching them to things. And then there are the Hermès AirTag accessories. And their prices, going all the way up to $449.

That's right. The AirTag Hermès Luggage Tag will sell for $449.

The accessory itself does look pretty nice and I'd be happy to have one attached by my bargain-basement luggage. But almost $550? The product description certainly sounds fancy, at least.

Echoing the harness and saddle maker roots of Hermès, the AirTag Hermès Luggage Tag is crafted in heritage Barénia leather, with contrasted saddle stitching. This new accessory will follow all your daily adventures and travel on a bag, a backpack, or a suitcase. It features an exclusive AirTag Hermès etched with the iconic Clou de Selle signature.

None of that makes much sense to me. Which probably drives home the point that these things aren't aimed at us mere mortals, after all.

Still, if you want to spend from $349 on a special piece of leather for holding your AirTag, Apple and Hermès have your back.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.