'Hometown' the latest 'Shot on iPhone' video that highlights Black culture
What you need to know
- Apple has released Hometown, a "Shot on iPhone" campaign film that celebrates Black culture.
- The film, created by Phillip Youmans, highlights the work of four Black photographers.
Apple's latest "Shot on iPhone" campaign video honors Black History Month by highlighting four Black photographers who use photography to capture and celebrate Black culture.
Hometown was created by Phillip Youmans, the first African-American director to win the Founders Prize at the Tribeca Film Festival, The filmmaker won the prize for his 2019 directorial debut, Burning Cane, a drama that follows a deeply religious mother who attempts to help her son and pastor of her church.
Apple originally commissioned the Hometown series at the beginning of February, highlighting the photography of over 30 Black photographers. The new Hometown film highlights uses the iPhone 12 lineup four of those photographers and the towns they capture: Lawrence Agyei from Chicago, Gabriella Angotti-Jones from Los Angeles, Lauren Woods from Charlotte, and Julien James from Washington D.C.
One part of the film focuses on Lawrence Agye, a photographer from Chicago who says that his goal as a photographer and storyteller is to tell "amazing stories that can change the way that we see the whole Black experience."
Apple has commemorated Black History Month in a number of ways, including an Apple Watch Unity Challenge, celebrating Black-owned businesses, and more.
Get more iMore in your inbox!
Our news, reviews, opinions, and easy to follow guides can turn any iPhone owner into an Apple aficionado
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.