How Apple is celebrating Black-owned businesses this Black History Month

Guides Line Up
Guides Line Up (Image credit: Apple)

In advance of Black History Month, Apple announced a slew of content across its products and services to celebrate and amplify Black creators, artists, developers, and businesses. Back in January Apple unveiled a new special edition Apple Watch Series 6 'Black Unity' complete with a new band (available separately) and a special inscription.

It is also hosting roundups and spotlights on the App Store, Apple Music, Podcasts, Apple Books, the Apple TV app, Apple News, and Apple Maps. From Apple's press release:

Customers can enjoy curated Apple Maps Guides created in collaboration with EatOkra, a Black-owned business directory app based in Brooklyn, New York. EatOkra works with local chefs to provide a food-themed directory of Black-owned restaurants in local communities.

Apple has more than 500 guides in its Apple Maps library to help you find new places to eat, shop, and explore, including 380 Black-owned businesses, national parks that honor Black history, and historic locations.

There are the aforementioned EatOkra guides, which showcase Black-owned eateries like restaurants, bakeries, cafes, bars, wineries, and even food trucks across the United States. But that's not all. The Infatuation also has guides in several major US cities including Austin, Boston, Chicago, Miami, Los Angeles, New York City, Philadelphia, Seattle, as well as the Bay Area and London. The LA Times also has a Black-owned L.A. restaurants we love guide for Apple Maps.

Once you've eaten, there are also other places to visit. For example, Street Art Cities has guides including LA Murals Paying tribute to Kobe Bryant and Street Art Celebrating Black Heroes. You can also take part in tours through guides like a Civil Rights Tour of Atlanta or take a trip to a number of Black-own streetwear and sneaker stores.

Apple Maps, as mentioned, has more than 500 guides available all-year-round. They can be found within the Apple Maps app by tapping the search field, where you can select a cover from 'Editor's Picks', tap 'See All', or select a guide from a specific publisher.

A full rundown is available from Apple here.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9