Tony Fadell was one of the senior vice presidents at Apple most responsible for shipping the original iPod.
I was at the starting point of first 18 gens of iPod that shipped (& a few generations that didn’t ship). Was a team effort, but mainly technology driven since we could only deliver what we could push the tech to do.
Why does Fadell think the iPod went on to be so successful?
The real reason why iPod & iPhone were successful was based on the market timing & the complete ground up design (HW+SW) That said, I pushed to ship the 1st iPod in <10 months. Long timelines are the death of daring projects inside (struggling) companies. We even surprised SJ! https://t.co/lnMHYG5BBh
Does Fadell wish he could go back and make any hardware changes to that original iPod?
Not at all… we did they best we could with what was available at the time. I bet the whole product & business on a processor from a tiny unknown startup who had failed once to deliver. Most big companies would NEVER do such a risky thing. https://t.co/3eGhayv5w0
But even more importantly - continually introducing new products at lower price points while adding new features at the high end. That was the way iPod locked up the market with consumers. https://t.co/CC4X3klEcf
They had to take some big risks and make some big bets on components.
I remember the day when Steve called me to the Board Room to personally sign a $4B purchase order for Samsung Flash for the Nano. “Are you sure we are ordering the right stuff? It’s going to work, right?” It was the biggest single order Apple had ever placed at the time. https://t.co/O21WJh6V42
But Sony was too concerned about protecting their music branch to let their devices branch compete in MP3 players.
Sony Corp was too concerned about the declining CD music sales in the Sony Music Entertainment business. They didn’t want to appear to embrace MP3s - since that implied the music was stolen. Corporate politics. Reminds me of Kodak who invented the digital camera… https://t.co/OfEnwyWxtd