What you need to know
- Apple reportedly hired Scott Croyle to oversee Beats hardware development.
- The designer previously ran the design team for HTC.
The Jony Ive of HTC is at Apple to take Beats into the future.
As reported by 9to5Mac, Apple has hired Scott Croyle, who previously led the design team at HTC, to lead the company's Beats design team. Croyle is apparently the company's first in-house designer to oversee Beats product design.
According to the report, new Beats products are currently in the pipeline. While headphones are an obvious expectation, the company may unveil new speaker products.
There were rumors for a while that Apple may kill Beats altogether and roll the team into its AirPods and HomePod products. However, Beats has always been its own brand and created products that, while integrated with Apple's other hardware, also differentiated themselves from Apple's own audio products.
It sounds like Beats is healthy and, hopefully, we'll get to see what Croyle and team have been up to soon.
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
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