Tim Cook loves an interview — and we always benefit, as he gives us a glance as to what he's excited about in Apple's lineup. According to a recent interview, it's no great surprise that he's currently most looking forward to the "Aha moment" that Vision Pro is going to give fans. He also, however, seems pretty hyped up for gaming on an iPhone — something a little more unexpected.
When speaking to The Independent, Tim Cook said “There’s significant excitement about our role in gaming, and we’re very serious about it…This is not a hobby for us. We’re putting all of ourselves out there.”
Due to the powerful specs of the iPhone 15 Pro Max and Apple’s support for its developers through major games like Resident Evil Village and Assassin’s Creed Mirage, it seems like Cook and Apple are putting their mouths where their money is.
This is paired with his vision for the Apple Vision Pro. Though it is a mixed reality device with productivity features at its core, the ‘aha moment’ you get when putting the headset on can be enhanced with a brand new suite of games to get the most out of its spatial computing capabilities. Apple is setting itself up to have a surprisingly big year for gaming in 2024.
iMore’s take — Tim Cook could be right
It is hard to overstate just how big an achievement Resident Evil 4, Assassin’s Creed Mirage, and Death Stranding on the go really could be. One look at the app store sees a decade's worth of games designed to cater to as many users as possible. If you pick up an iPhone 11 now, you can still run the majority of games without a problem.
Though this is a wonderful thing, it also holds back some developers from wanting to port their games to new devices. The iPhone 15 Pro Max getting what are essentially exclusive games to a mobile device is something that will make other phone companies pay attention. Though many mobile games are fun, it’s exciting to know we are capable of getting console-level titles, without extra transactions and gacha mechanics. We’ve just got to hope these major ports are worth the commitment.
Master your iPhone in minutes
iMore offers spot-on advice and guidance from our team of experts, with decades of Apple device experience to lean on. Learn more with iMore!
James is a staff writer and general Jack of all trades at iMore. With news, features, reviews, and guides under his belt, he has always liked Apple for its unique branding and distinctive style. Originally buying a Macbook for music and video production, he has since gone on to join the Apple ecosystem with as many devices as he can fit on his person.
With a degree in Law and Media and being a little too young to move onto the next step of his law career, James started writing from his bedroom about games, movies, tech, and anything else he could think of. Within months, this turned into a fully-fledged career as a freelance journalist. Before joining iMore, he was a staff writer at Gfinity and saw himself published at sites like TechRadar, NME, and Eurogamer.
As his extensive portfolio implies, James was predominantly a games journalist before joining iMore and brings with him a unique perspective on Apple itself. When not working, he is trying to catch up with the movies and albums of the year, as well as finally finishing the Yakuza series. If you like Midwest emo music or pretentious indie games that will make you cry, he’ll talk your ear off.