iPhone 12 Pro Max launch beats all iPhone launches over last three years

This year's iPhone 12 series captured a combined 1.9% install base during their combined launch weeks, a big jump over each of the last two years. Last year, the iPhone 11 series launch captured 1.2% install base, and two years ago the iPhone XS and XR series captured 1.6%. Impressively, the premium-priced iPhone 12 Pro Max captured nearly 1% of the iPhone install base in its first week, outperforming any other model in our analysis across all three years ... In its first week, the iPhone 12 Pro Max captured nearly 1% share, nearly catching the iPhone 12 and iPhone 12 Pro despite their four-week head start.

Given the low uptake of the iPhone 12 Mini, consumers may be signaling that a more pocket-friendly device is not as important as once thought. Spending $100 more for the iPhone Pro 12 fetches a 24% larger screen and a better battery life than the iPhone 12 mini. Also, the second-generation iPhone SE, launched earlier this year, may be cannibalizing iPhone 12 mini adoption ... Either way, with more lower-priced devices in the market than ever, Apple has been increasing its market share in the U.S.