What you need to know
- Apple has drastically increased the price of the iPhone 13 in Japan.
- Earlier this week it cost 99,800 yen.
- It now costs 117,800 ($870), a near 20% increase.
Apple has drastically raised the price of the iPhone 13 in Japan as the company seeks to compensate for a struggling yen currency and rising inflation.
Checks carried out by iMore confirm that the price has changed in the last two days. The regular iPhone 13 (128GB) model was 98,800 yen on June 29. Today, the iPhone 13's list price is 117,800, an 18% increase.
Similarly, the iPhone 13 mini was 86,800 yen earlier this week and is now 99,800.
The iPhone 13 Pro and Pro Max now start at 144,800 and 159,800 yen respectively, where previously they were 122,800 and 134,800.
The news is another big blow to consumers already fighting inflation and makes the iPhone 13 a much less desirable purchase ahead of the iPhone 14 launch, purportedly just a few months away. According to Bloomberg, Apple has also raised the price of its iPad and iPad Air by 10,000 yen each.
It is very likely, however, that Apple will maintain these price increases for its new models of iPhone when they are released in September. Apple is expected to ditch the 'mini' iPhone with its next upgrade cycle, instead opting for a new Max version of the regular iPhone. It is also reported that Apple will include big camera upgrades in the form of a 48MP camera, and a new processor for the iPhone 14 'Pro'. The latter will also see a new hole-punch front facing camera replace the notch.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9