iPhone 8 PRODUCT(RED) video hands-on!

For the second year in a row, Apple has introduced a new, PRODUCT(RED) iPhone in the spring. Last year it was the RED and white iPhone 7. This year, iPhone 8 — and it's RED and black.

April 13, 2018: iPhone 8 in PRODUCT(RED) is now available in stores and for immediate delivery.

If you preferred not to pre-order, today's the day Apple's brand new, fiery hot iPhone 8 in PRODUCT(RED) becomes available in stores and for immediate delivery.

See at Best Buy


The back is even more RED than last year, a result of the glass treatment that goes 7 layers deep. (And maintains the ability to use inductive chargers.)

The front is what's all new. Where last year it was bright white, this year it's deep black. It's great for everyone who always wanted black... and for those who just want everyone to know they have the new PRODUCT(RED).

Check out the video above — and, yeah, hit subscribe while you're at it — and the pics below.

(Image credit: iMore)

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Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.