Thinking of upgrading your iPhone? Apple is trying to make the sale with this new tool, and it's very convincing

iPhone 15 Review
(Image credit: Future)

Have you been thinking of upgrading your iPhone but you’re not really sure if you will notice the difference? Apple has stepped in to solve your conundrum, and it makes a hard sell.

Apple’s new tool is a webpage on its site titled “Reasons to Upgrade” which allows you to compare a handful of models with images and specs. Unlike the traditional compare tool on Apple’s site, this has unique text and tests to enunciate the difference between iPhones. As a result, you can only compare the iPhone 11 and iPhone 12 range with the iPhone 15, iPhone 15 Pro, iPhone 15 Plus, and iPhone 15 Pro Max. If you’re looking to upgrade to the best iPhone and don’t know if it’s worth trading in your iPhone 12 mini, this is the perfect test. 

A great comparison tool 

Unfortunately, as of right now, the tool is quite limited in regards to the models you can compare, but it’s a great way of communicating the difference between iPhones in terms that matter to customers. When I try to compare the iPhone 12 Pro Max to the iPhone 15 Pro Max, the tool shows me a picture of a dog with a zoom on it, with the caption: “iPhone 15 Pro Max captures up to 4x the resolution of iPhone 12 Pro Max”. 

As well as this, it shows that the iPhone 15 Pro Max has double the storage, a unique 5x Telephoto camera, and Action Mode for more stable video. If the comparison convinces you to make the upgrade, you can trade in your old iPhone on the same page, and it will give you reasons to buy with Apple. These reasons include interest-free monthly payment plans, iPhone carrier deals, and flexible delivery plans. If you’re looking to finally make that upgrade, now might just be a good time to do so. 

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James Bentley

James is a staff writer and general Jack of all trades at iMore. With news, features, reviews, and guides under his belt, he has always liked Apple for its unique branding and distinctive style. Originally buying a Macbook for music and video production, he has since gone on to join the Apple ecosystem with as many devices as he can fit on his person. 


With a degree in Law and Media and being a little too young to move onto the next step of his law career, James started writing from his bedroom about games, movies, tech, and anything else he could think of. Within months, this turned into a fully-fledged career as a freelance journalist. Before joining iMore, he was a staff writer at Gfinity and saw himself published at sites like TechRadar, NME, and Eurogamer. 


As his extensive portfolio implies, James was predominantly a games journalist before joining iMore and brings with him a unique perspective on Apple itself. When not working, he is trying to catch up with the movies and albums of the year, as well as finally finishing the Yakuza series. If you like Midwest emo music or pretentious indie games that will make you cry, he’ll talk your ear off.