What you need to know
- John Hodgman was part of the infamous "I'm a PC" ads from back in the day.
- He made a surprise appearance at the end of today's "One more thing" special event.
- Now I want to re-watch all of the original ads.
Who here remembers the famous "I'm a PC" Mac ads from back in the day? they first started in 2008 and reportedly cost Apple $300 million to put on TV screens and websites around the world. Part of that fee probably involved paying up to get John Hodgman to pretend he was a PC. And it was worth every penny, as confirmed by his surprise appearance at the end of today's "One more thing" special event.
After the new Macs had been announced and CEO Tim Cook had said goodbye we thought things were done. But Hodgman's PC character had other ideas. And boy was it a trip down memory lane?
The video below should take you to the point a few seconds before the big reveal.
Amazing, right? Now if you'll excuse me, I'm diving into the deepest darkest corners of YouTube for old Apple ads. Join me, won't you?
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.