Apple's Senior Vice President of Design, Jony Ive is the man who put form to everything from the iMac to the iPod, iPhone, and iPad. He's given a rare interview to the Evening Standard where he comments on everything from his recent knighthood to Apple's conceptual process.
I've also comments on the importance of prototyping and the physicality of objects.
Throughout the interview he keeps hitting on "better" and "focus", and believes consumers can tell the difference.
Check out the link below to read the interview in it's entirety, and for more, the video from the movie Objectified, where Ive comments on similar ideas.
Source: Evening Standard
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.