Charlie Rose has published a new interview with Apple's Jony Ive, which goes in depth on topics of Apple's identity, and design's role in that identity. Ive spoke about Apple's values, and reiterating a point he's made before, said that Apple's first goal isn't making money, but to make the best products they can, counting on that to attract customers. He also talked about his personal relationship with late Apple co-founder and CEO Steve Jobs.
Ive discussed his first meeting with Jobs, and how that led to the start of the iMac. From Charlie Rose:
Ive also touched on how he hopes customers experience Apple's products.
You can watch the episode of Charlie Rose in which the interview aired below. The Jony Ive interview starts around the 15:45 mark.
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