What you need to know
- Ming-Chi Kuo says Apple's AirPods Pro 2 are coming in the second half of this year.
- He also says that AirPods 3 orders have been cut by more than 30% for later in 2022.
- That's because of product segmentation and weak demand.
Ming-Chi Kuo says that Apple will release its new AirPods Pro 2 buds in the second half of 2022.
In a tweet Kuo revealed that Apple has reportedly cut orders for its AirPods 3 for Q2 and Q3 of 2022. He says that due to product segmentation, a strategy that has failed, demand for the buds is "significantly weaker" than that of AirPods 2. Kuo went on to say that Apple would therefore discontinue the AirPods Pro, currently its best true wireless earbuds, when it releases AirPods Pro 2 later this year "to avoid repeating the same mistake."
Kuo it seems is indicating that Apple's decision to continue stocking and selling its older AirPods may be harming the sales of its newer model.
Kuo has previously tipped the AirPods Pro 2 for a launch at the end of this year, as has Mark Gurman. From Bloomberg:
AirPods Pro should also include active noise cancelation, a stand-out feature of the current model, and a key differentiator between those and the regular AirPods.
Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
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