Lady Gaga has posted two discussion threads on her website in regards to her upcoming ARTPOP album. The first thread announced that the album will be available not only in standard digital format but as an iPhone and iPad app that will contain clips, pictures, and tons of interactive content. The second post gives more details about ARTPOP itself and how the app will function.
In the first post, Lady Gaga announced that ARTPOP will not only be an album but a digital project that will allow her fans access to content that traditional media just doesn't provide.
In a further post, we get a little bit more explanation of what ARTPOP is actually about and what platforms it will be available on.
Lady Gaga's current website is a product of a startup called Backplane that was initially funded by Gaga herself along with Google Ventures. George Hotz joined the Backplane team after quitting Facebook at the beginning of this year.
Whether or not you're a fan of Lady Gaga, there's no denying that her website is an amazing tool that allows her to connect with fans in ways that music artists have never done before. It'll be interesting to see how the up and coming ARTPOP project will unfold and how fans will be able to interact with it. If it's anything like her current website, fans have a lot to look forward to.
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iMore senior editor from 2011 to 2015.
I can hardly wait... OK... not really. :)
Can't stand Lady Gaga but its a really cool idea.
I agree, it is a good idea. A great way to express creativity. BTW, Björk already did this with Biophilia.
Last Gaga?! LOL... Well, at least iMore knows their audience and Apple's customer base!
Indeed. Lady GagGag is just making excellent use of technology and social media to promote herself and her music. Good idea.
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