What you need to know
- Beats has launched a limited-edition version of its Beats Studio Buds.
- The company is collaborating with the streetwear brand Union on the earbuds
- They are available now for $149.99.
The new limited-edition Beats Studio Buds are now available.
Today, Beats officially launched its new limited-edition Beats Studio Buds in collaboration with the iconic streetwear brand Union. The wireless earbuds feature a "a bold red, black and green design and packaging, drawing inspiration from the Pan-African flag and paying tribute to Union's roots as a Black-owned business. The case also features Union's historic frontman logo as an ode to the brand's legacy."
Union founders Chris and Beth Gibbs said that they jumped at the chance to work with Beats as music is "the lifeblood of our store."
Beats has also released a campaign film featuring rapper Vince Staples. Staples said that the compaign "felt really authentic to be a part of."
You can watch the campaign video below:
The limited-edition Beats Studio Buds are available at Union's Los Angeles and Tokyo stores as well as its online store. The earbuds cost $149.99 USD or 19,800 Yen.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.