What you need to know
- MainConcept has today unveiled its new video codecs and components optimized for ARM chipsets.
- That includes Apple's new M1 processor and Apple silicon.
- The move will benefit software companies like Adobe that rely on the tools.
MainConcept has today unveiled its new video codecs and components optimized for ARM chipsets including Apple silicon and the M1 chip.
In a press release the company stated:
MainConcept says it has been working with companies like Adobe since early 2020 in anticipation of Apple silicon, and that as a result, its MainConcept ARM Desktop SDK 1.0 "delivers codecs and components that have been tested across a multitude of implementations, from multi-seat production studios to home setups."
The new HEVC/H.265 and AVC/H.264 codecs for ARM reportedly deliver 2x improved encoding and decoding compared to other codecs. The full list of new products includes:
HEVC/H.265, AVC/H.264, MPEG-4, MPEG-1/2, DV/DVCPRO 25, Audio, Converter & Scaler, SCTE-35, Network Server and Client, OTT Content Creation.
Commenting on MainConcept's work, Adobe's Sue Skidmore, head of partner relations stated "Adobe Creative Cloud users want to focus on doing their best creative work and not worry about which chipset they have. It is vitally important to us that creatives have a consistent experience across our supported platforms. When it came to readying Premiere Pro and other Adobe products for Apple M1 devices, we valued the collaboration with MainConcept on implementing optimized HEVC and AVC codecs for ARM."
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9