Make your mornings easier with this Philips Wake Up Light alarm clock down to its best price ever

If you hate the sound of your morning alarm then you might want to snag this offer on Philips' Wake-Up Light alarm clock (opens in new tab). It's down to $51.99 right now from an average price of $127. That's thanks to a direct price drop to $76.99 and an on-page coupon taking a further $25 off for a limited time. We've never seen it drop this low before. If you want one, this is the time to pick one up.

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Philips Wake-up Light Alarm Clock with Sunrise Simulation (opens in new tab)

This light will help you wake up without feeling grumpy with its sunrise effect, and its FM radio or wake sounds are better than your phone alarm. It can also simulate a sunset to help you relax and fall asleep. Clip the on-page coupon to save.

This light will help you wake up without feeling grumpy in the morning. It can simulate a sunset to help you relax and fall asleep. The colored sunrise simulation combined with a gentle alarm will get your day started off on the right foot. It's also great to use in the winter when the lack of natural light makes it extra difficult to wake up on the right side of the bed. And, with its built-in FM radio, you can set it to tune into your favorite station each morning to help you come around.

The reviews (opens in new tab) are great, and I actually own and use this exact product so can give you my personal recommendation for it. I'm not a morning person and always used to feel groggy when my phone alarm blasted out first thing. It's not the best way to start your day. I won't say that I never experience a little grogginess now (who doesn't just wanna stay snuggled sometimes, right?), but I tend to wake up more gently thanks to the gradual light of this thing and the radio playing means I wake up to some varied tunes rather than the same awful alarm. It's pretty easy to set up and you can have two alarms programmed in. I use one for weekdays and the other for weekends and switch between them with the click of a button when needed.

Check out the rest of the early Black Friday deals that are available ahead of the big event tomorrow and keep your eyes on our live deals feed as the promotions and price drops ramp up over the weekend.

Adam Oram

Adam Oram is a Senior Writer at iMore. He studied Media at Newcastle University and has been writing about technology since 2013. He previously worked as an Apple Genius and as a Deals Editor at Thrifter. His spare time is spent watching football (both kinds), playing Pokémon games, and eating vegan food. Follow him on Twitter at @adamoram.