Netflix wants to help kids discover content with a new Mystery Box feature

Netflix on the Mac
Netflix on the Mac (Image credit: iMore)

What you need to know

  • Netflix has launched a new Mystery Box feature for kids.
  • Kids will see a new box appear in their profiles that, when opened, offers new content for viewing.

Netflix knows that kids watch what they like and they tend to watch it over and over again. That's bad for the streaming company because it means kids don't always find new content when they need it — but it hopes a new Mystery Box feature will fix that.

Netflix says that its Mystery Box feature provides a "fun and safe space for kids to discover their next favorite series and films or reconnect with a familiar face." In reality, it inserts a mystery block into their Home screen that, when selected, will display some new content that can be watched.

Kids are drawn to what they love — their favorite toys, foods, songs — and it's hard to get them to try something new. So today, we're launching a new mystery box feature on TVs around the world to provide a fun and safe space for kids to discover their next favorite series and films or reconnect with a familiar face — whether it's a comedy series in a beloved franchise like Boss Baby: Back In The Crib or an animated adventure film featuring a whole new cast of lovable characters like Back to the Outback.

Netflix doesn't say it explicitly in its press release but you have to imagine that these new recommendations are based on watch history and other pointers to ensure they are relevant. Just how on the money these recommendations turn out to be, we'll have to wait and see.

The new Mystery Box feature is coming to "TVs around the world" starting right now so keep your eyes peeled for the little sparkly box the next time your kid is signed into their profile.

If you want to enjoy Netflix in style, be sure to check out our list of the best Apple TV deals on the market today.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.