New Apple ad focuses on privacy and points out 'some things shouldn't be shared'

Apple iPhone Privacy Ad
Apple iPhone Privacy Ad (Image credit: Apple)

What you need to know

  • Apple's new YouTube ad focuses on user privacy.
  • "Privacy. That's iPhone – Oversharing" shows people going about their lives, shouting out private information.
  • It's a typical Apple ad. Funny, but to the point.

Apple has a new ad on YouTube today with the main focus being user privacy and the way iPhone helps to protect it. "Privacy. That's iPhone – Oversharing" runs for a little more than a minute, but that's more than enough to get the point across.

Through that time we watch multiple people going about their days as they shout personal and private information at people. One shouts their heart rate at people as they run, while another tells everyone their credit card number.

Some things shouldn't be shared. That's why iPhone is designed to help give you control over your information and protect your privacy.

It's easy to see what Apple is getting at here, with the suggestion being that other phones share your information – even information that should remain private. Apple says iPhone doesn't do that. It's an advertising campaign Apple has used repeatedly in recent years and it's one that it's unlikely to drop any time soon.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.