New iPad Air 5 ad reminds everyone their next computer isn't a computer

IPad Air 5 Picture-In-Picture
IPad Air 5 Picture-In-Picture (Image credit: Luke Filipowicz / iMore)

What you need to know

  • Apple has released a new ad dedicated to this new iPad Air 5.
  • The new iPad Air ad drives home all of the main benefits of Apple's latest tablet.
  • The iPad Air starts at $599.

Apple's newly refreshed iPad Air 5 went on sale today and the company has shared a new ad to YouTube that highlights everything the computer has to offer. Or is it a computer? Who knows!

The new iPad Air is now available to buy and is proving popular among those who have been able to get their hands on one. Apple's new ad highlights some of the biggest features that people can look forward to including the addition of 5G connectivity and that speedy Apple silicon in the form of an M1 chip. Just like the one in the iPad Pro!

The video might only be 68 seconds long, but it shows off all of the cool things people can do with an iPad while still finding time to remind them that their next computer isn't actually a computer at all.

Introducing the new iPad Air. Supercharged by the Apple M1 chip. In five amazing colors. 10.9-inch Liquid Retina display with 5G. (Cellular models subject to availability. Accessories sold separately.) 12MP Ultra Wide front camera with Center Stage. And, of course, it works with Apple Pencil and Magic Keyboard. Your next computer is not a computer.

The new iPad Air is arguably the best iPad for most people right now and this video does a great job of driving that home. Apple Pencil support, a speedy chip, and wireless connectivity make for a compelling option for anyone, whether they're a road warrior at work or a gamer at home.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.