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New survey reveals staggering commitment of U.S. teens to Apple

Midnight Green iPhone 11 Pro, AirPods Pro, and Apple Watch Series 5 Edition Space Black Titanium with JUUK Rainbow Ligero Band
Midnight Green iPhone 11 Pro, AirPods Pro, and Apple Watch Series 5 Edition Space Black Titanium with JUUK Rainbow Ligero Band (Image credit: Christine Romero-Chan / iMore)

What you need to know

  • A new survey has revealed that 87% of U.S. teens own an iPhone and that 87% expect an iPhone to be their next phone.
  • Piper Sandler's Spring 2022 survey also revealed that 72% of teens already have AirPods.
  • The survey also revealed the popularity of TikTok, Netflix, and YouTube.

Piper Sandler's semi-annual teen's survey has revealed that almost 9 out of 10 U.S. teens own an iPhone and have no plans to switch anytime soon.

In its 43rd twice-yearly survey of 7,100 U.S. teens, Piper Sandler spoke to teens from all across the U.S. to gauge a range of factors, revealing the stunning commitment of teens to Apple's brand. From the survey:

87% of teens own an iPhone and 87% expect an iPhone to be their next phone; 72% of teens already have AirPods

Not only is the proliferation of iPhones among teens extremely high, but there seems to be almost no difference in the number of teens who have an iPhone and the number that plan to keep buying it, highlighting just how tough it is for some to step away from Apple's ecosystem and its best iPhones like the iPhone 12 and iPhone 13. Apple's AirPods, widely considered the best true wireless earbuds for those using iPhone, are also clearly a massive hit.

The survey says that teens spend 30% of their daily video consumption on Netflix and another 30% on YouTube. The favorite social media platform was TikTok with a 33% share, passing Snapchat (31%) for the first time. Instagram came third with a 22% share.

Apple Pay also ranked first as the number one payment app, likely because of how many teens have iPhones. Interestingly, while 26% of teens said they have a VR device, only 5% said they used it daily. 48% of teens said they were either unsure or not interested in the Metaverse.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.