What you need to know
- Publishers say they were not told of upcoming changes to Apple News+.
- A report earlier this week says Apple will open all article links inside its news app.
- Publishers says meaningful traffic being diverted from their own sites is "a big deal."
Apple News+ publishers say they weren't told of upcoming changes to Apple's new app, and that the new changes could mean "meaningful traffic loss" for their sites.
Apple did not inform three large publishers about a change in its software that would redirect user traffic away from their websites and toward its News+ app instead, according to three executives inside the companies that have direct dealings regarding Apple News+.
Reported by MacRumors, the new software is introducing a toggle that will open web links from Apple News+ publishers directly in the Apple News app instead of taking users to the publisher's website.
As expected, some publishers aren't happy about the move, which they say could cause significant loss of traffic to their websites. From the report:
Two of the executives at the publishers told Ad Age they receive decent traffic through their deal with Apple, but are now questioning how it will impact their bottom line, as they each have greater monetization opportunities through their owned properties.
Terminating the partnership with Apple would take several months, not years, to execute, one of them said. "The math around this becomes really hard to justify," this person added. "From a [revenue per thousand impressions] perspective, it is not like Apple is crushing it right now. But if there's meaningful traffic loss, it will be a big deal."
Not only are the publishers upset about the potential lost traffic, they also weren't told about the changes, two stating they had learned about the change through press releases and social media.
Nintendo Switch is back in stock for its normal $299 price!
The Nintendo Switch is finally back in stock for its regular retail price of $299. Do not miss your chance to get one right now. The Switch sells out fast and is rarely in stock. You won't regret it.
Some great indy apps go unnoticed. Devs, here's how to tell me about them
If you're an independent app developer I want to hear from you. Here's how to get in touch.
Save 25% on everything Mujjo makes including some great iPhone cases
Mujjo makes some stunning iPhone cases and now you can save 25% on anything you like. They even make gloves designed for touching your iPhone!
Protect that beautiful, big 12.9-inch iPad Pro screen!
Apple's flagship iPad is almost all screen. Keep that screen looking amazing with some protection.