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Read the email that Ted Lasso sent to fans about the series' second season

200529 Apple New Series Ted Lasso Inline Image
200529 Apple New Series Ted Lasso Inline Image (Image credit: Apple TV+)

What you need to know

  • Ted Lasso sent fans an email asking them to believe in AFC Richmond.
  • The first episode of the second season of the comedy series has premiered on Apple TV+.

Ted Lasso wants everyone to believe in AFC Richmond as they get back on the pitch.

The coach (well, Apple) sent fans of the series (well, anyone who is signed up for promotional emails from Apple) an email asking them to believe in the second series of Ted Lasso. Lasso also included a link to a PDF of his now-iconic "Believe" sign (opens in new tab) so you can rock one yourself.

You can check out the full email from Lasso below:

Hey there Joe,My second season with AFC Richmond starts today, July 23rd, and I'd love it if you could watch our journey. More importantly, I want you to believe.See, believing is kinda like when a crowd does the wave. It starts with one person just throwing their hands up, but then someone else joins them and, before you know it, that wave is wavin' all 'round the dang place. It's like seeing a big yawn…because you can't help but do it too, and it kinda takes your breath away.So I've made a little yellow sign to help remind you to believe in us Greyhounds. But hey, I ain't precious. Use it to believe in whatever you want…like athletes from your hometown, or someone from work because they get the quivers when they have to present their monthly reports.Let's start a wave of believing and get AFC Richmond back on top!Ted Lasso | Manager

The first episode of the second season of Ted Lasso is streaming now on Apple TV+. The second episode will come out next Friday, July 30. If you want to enjoy the new season in the best quality possible, check out our list of the Best TVs for Apple TV 2021.

Joe Wituschek
Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.