Roku announces a 'multi-year extension' to keep Amazon on its boxes

Roku Ultra
Roku Ultra (Image credit: Roku)

What you need to know

  • Roku and Amazon have agreed an extension to a deal that allows content to appear on Roku hardware.
  • Amazon Prime Video and the IMDb TV apps will continue to be offered on Roku streaming devices.
  • Roku hasn't said how long the "multi-year" deal will run.

Roku says that it has agreed a new "multi-year extension" with Amazon that will allow it to continue to offer Amazon Prime Video and IMDb TV apps on its devices.

The announcement was made via an exceedingly brief press release that did little more than outline the bare facts — people will still be able to watch their Amazon content on Roku boxes.

SAN JOSE, Calif. — April 4, 2022 — Roku, Inc. (Nasdaq: ROKU) issued the following statement today confirming that it has reached a multi-year extension of its distribution agreement with Amazon:"Roku and Amazon have reached a multi-year extension for their distribution agreement. Customers can continue to access the Prime Video and IMDb TV apps on their Roku devices."

Roku devices already offer multiple streaming services including those supplied by Amazon. Other streaming devices made by Amazon, Apple, and more all offer apps as well, essentially allowing people to buy the hardware that suits them while still having the freedom to watch the content they pay for. This new deal simply means that will continue to be the case for Amazon Prime members who own Roku hardware.

Multiple Roku devices are available depending on what's required and the company recently announced an update to its Roku OS software, too.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.