Rumor: 50-inch Apple television already in Jonathan Ive's design lab

USA Today, based on sources who have previously worked at Apple, is contributing some more information to the increasingly large Apple Television rumor pile.

Apple is said to be looking at a 42-inch or larger LCD TV with built-in Wi-Fi. Inside the locked-down studio of Jonathan Ive, senior vice president of industrial design at Apple, there's a slick 50-inch TV, according to the source who worked at Apple.

Previous speculation out of China suggested a 32 or 37-inch television with Siri controls.

Although this report mentions that talks with media executives have stalled, it's apparent that a 42 or even 50-inch model vs a smaller display would likely help Apple get a better foothold during their primary push into this new and already-crowded product segment. And with CES just around the corner, rumors of Apple making a television are only going to get more frequent.

Source: USA Today