Chuq von Raspach, writing for his chuqui blog:
I don't generally like to pull that much of a quote, but Chuq's piece is long and thoughtful enough that there's still plenty left to read. And you should.
Last week I posted my annual problems facing Apple piece. Some were similar, some different. I included shipping, the horn effect, the need for better service experience, and positioning for what's next. I explained the "what" but I neglected to explain the "why".
Chuq, who used to work at Apple, Palm, and other Silicon Valley staples, went straight for the "why".
Fixing it, of course, is non-trivial. Should Apple go back to doing less but doing it better? That's not realistic at this point. Should Apple figure out how to scale the same focus and attention from one business to three, to nine, to many? That'd be terrific, but how do they do that and remain Apple?
Maybe the company should simply set better expectations for themselves and for their customers? Right now, all too often, we have Schrödinger's products — not dead yet certainly not alive — and that hurts everyone.
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.